The guide provides an insight into the critical factors that needs to be focussed when CRM implementation is done by Nonprofit. It defines an approach that begins with the identification of goals why CRM is needed and then designing the CRM process which renders the Nonprofit organizations to define the data what is needed and what can be archived hence, improving their fundraising campaigns. The guide includes content for Nonprofit executives to identify the causes of failure of CRM implementation, managing requirements and finally prioritizing what is needed for successful CRM implementation process.
About the author:
Priyanka heads the Client Servicing team at Ebizon. She has been helping Nonprofit organisations for the last 12+ years to create and implement strategic solutions based on cloud technology, specializing in Salesforce.com. She specializes in implementing successful fundraising programs, working with NGO’s of all sizes and helping them build strategy to track their donors, projects and volunteers information which becomes overwhelming to manage as the Nonprofit grow.
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